Marketing
Manager
ILYA
Chumakov
HOW CAN
I HELP YOU?
I'm
from NYC
SCROLL DOWN
TO KNOW ME
Marketing Manager with 12 years of hands-on and strategic experience in B2B & B2C Digital Marketing, eCommerce, and Project Management for various industries such as commercial refrigeration equipment, domestic appliances, construction machines, healthcare, fashion, real estate, sport, SaaS and education.
ACHIEVEMENTS
IN NUMBERS
135,000+ FOLLOWERS
60% INCREASE IN BRAND AWARENESS
117% INCREASE IN ONLINE SALES
50% OPEN RATE
2M+ ORGANIC WEBSITES VISITS
1,500+ SUCCESSFUL PAID CAMPAIGNS
CONTACT ME 
Marketing expertise in various industries
Durable
goods
9 years
Construction
machines
8 years
Scientific &
Healthcare
9 years
IT &
Startups
4 years
Education
organizations
4 years
Fashion &
Beauty
1 year
Real
Estate
1 year
CPGs
products
1 year
PORTFOLIO
SOME EXAMPLES
135,000+ FOLLOWERS FROM SCRATCH
Aim: Increase the number of followers for the brand's social media channels

Idea: Create online communities for audiences interested in the brand's products, services, and offers.

Stage of the Marketing funnel: Awareness
WHAT WAS DONE?
  • Social Media Strategy
  • Competitor Analysis
  • Budget Forecasting
  • Conducting Paid Ads
  • A/B Testing
  • Campaign Optimization
RESULTS
135,000+ followers
1 place in social ranking
TOP-3 among competitors
2 MILLION+ ORGANIC SEARCH VISITS
Aim: Increase Brand Awareness

Idea: Captivate prospective customers through engaging, entertaining brand content that explores creative and practical food storage solutions.

Stages of the Marketing funnel: Awareness, Consideration
WHAT WAS DONE?
  • SEO and Content Strategy
  • Keyword Research
  • Competitor Analysis
  • Semantic Core
  • Writing Articles
  • SEO Optimization of Articles
  • Improving UX
RESULTS
2 MLN+ search visits
50+ articles in TOP-10
100+ published articles
IMPROVING THE REVIEW RATING FROM 3.7 TO 4.5
Aim: Improve the average mark for reviews

Problem: The brand's products had low ratings in online reviews from end consumers, which negatively influenced its online sales.

Stage of the Marketing funnel: Consideration
WHAT WAS DONE?
  • Online Reputation Strategy
  • Identifying the most frequent issues
  • Training the community management team
  • Monitoring online reviews
  • Proactively responding to customer reviews
  • Resolving consumer issues
  • Improving products based on customer feedback
RESULTS
4.5 mark for online reviews
3,500+ answers to reviews
1.85x customer loyalty
60% INCREASE IN BRAND AWARENESS
Aim: Increase brand awareness for the home appliances brand

Idea: To drive sales growth among prospective customers, the brand recognized the need to enhance awareness of its products and technologies.

Stage of the Marketing funnel: Awareness
WHAT WAS DONE?
  • Brand Awareness Strategy
  • Competitor Analysis
  • Ad Campaigns Plan
  • Content Creation for Ad Campaigns
  • Conducting Ad Campaigns
  • Campaign Optimization
  • Monitoring Changes in Brand Awareness
RESULTS
60% increase in awareness
1,500+ paid ad campaigns
50+ influencer collaborations
117% INCREASE IN ONLINE SALES
Aim: Increase brand's online sales

Idea: A comprehensive approach involving improving the product content, enhancing visibility on ecommerce platforms, and conducting effective ad campaigns will help increase online sales.

Stage of the Marketing funnel: Purchase
WHAT WAS DONE?
  • Online Sales Strategy
  • Improving Product Cards
  • Enhancing Visibility on E-commerce Platforms
  • Improving Product Review Ratings
  • Conducting Ad Campaigns
  • Special Projects with Distributors
RESULTS
117% increase in sales
2,000+ improved content items
500+ ad campaigns
4,500+ Product Detail Pages with Rich-content
Aim: Add more sales arguments to PDP on key dealers websites

Problem: The created Rich-content for Product Detail Pages for online dealers allowed increasing sales by showing sales arguments about the product to potential buyers. Content sharing among the brand and dealers was done without 3rd party agencies that helped to save the budget.

Stage of the Marketing funnel: Purchase
WHAT WAS DONE?
  • Selection of key models
  • Defining the product advantages
  • Gathering content (images, videos, texts)
  • Identifying content formats for 3rd parties
  • Content creation (graphic + hmtl/css)
  • Organizing the data synchronization
RESULTS
4,500+ PDP
$85K+ budget saved
20%+ online sales
CONTENT CREATION - BIOFRESH GLOBAL PACKAGE
WHAT WAS DONE?
Image and video content optimized for various organic and paid digital channels in following formats:
  • 9:16 Reels
  • 9:16 Stories
  • 1:1 Carousel
  • 1:1 Static ads

Languages: English, German

Distribution:
  • Global and regional brand channels
  • Dealers and 3rd parties
ORGANIC VIDEO CAMPAIGN ABOUT BRAND FACTORY
Aim: Improve Brand Consideration

Problem: Potential buyers were interested in the quality of the brand's products and production processes but couldn't find accurate information on the Internet, leading to doubts during the purchasing decision stage.

Stage of the Marketing funnel: Consideration
WHAT WAS DONE?
  • Influencer Selection
  • Coordinating filming with brand headquarters
  • Scenario development
  • Keyword analysis
  • Strategy of organic promotion
  • Organization the foreign trip for the influencer
  • Filming coordination
RESULTS
63,000+ views
1 ,100+ engagements
1.3x brand consideration
CONTACT ME